Brands’ media planning & buying choices can play a significant role in supporting diversity and inclusion in the mainstream media landscape.​ And conversely can have, often unintentionally, a negative impact too. 

There are clear Diversity, Equity and Inclusion (DEI) opportunities for advertisers to consider within their media choices.  

In this webinar we will be addressing how the media & advertising industry can support inclusion.

Speakers include:

• Isabel Massey, Global Media Director, Marketing, Diageo
• Jerry Daykin, WFA Diversity Ambassador
• Efrain Ayala, Global Diversity & Inclusion Director, Marketing, Reckitt
• Christopher Kenna, CEO & Founder, Brand Advance

This session covered:

• Inclusive audience planning: Ensuring audiences are diverse and inclusive at the planning stage
• Supporting diverse voices: Making deliberate decisions & building partnerships
• Balancing brand safety: Consciously managing brand suitability & safety alongside inclusion 
• Measuring success: Measuring fairly, investing in research

Click here to view the recording.