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Inclusive Marketing x AI Community workshop - About
Join us for a joint meeting of WFA’s Inclusive Marketing and AI communities to uncover practical solutions for mitigating diversity, equity and inclusion risks when using Gen AI
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A recent WFA survey revealed that 63% of brands are already using generative AI for marketing purposes. However, over half of brands (55%) are extremely or moderately concerned about the diversity, equity and inclusion (DEI) risks inherent with its use, such as the potential to perpetuate biases and discrimination.
With contributions from The Brandtech Group, this workshop will seek to develop practical solutions for mitigating DEI risks when using Gen AI for marketing purposes.
The WFA Inclusive Marketing Community is a brand-led global platform which comes together to discuss and help curate the insights and knowledge that can help global brands leverage inclusive marketing as a driver of growth across their businesses.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
The meeting is for members of WFA's Inclusive Marketing Community and WFA's AI Community.
