WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
AI Community
WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
The objective of the Community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:
- Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
- Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
- Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.
The Community is open to WFA members only (client-side brands) and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.
To get involved in the AI Community, please reach out to Gabrielle Robitaille.
AI Community Resources
GenAI Primer
The WFA GenAI Primer is a practical guidance on how brands can use generative AI safely.
Read more 
GenAI Survey
This WFA survey found that three in four companies already use GenAI or plan to use it soon.
Read more 
Other GenAI Resources
This is an AI Community resources hub, where you will find AI related benchmarks, surveys, reports, videos and webinars.
Read more Related news
-
Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technologyAI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
-
Media literacyAI (Artificial Intelligence)Agency managementAIWebinar: Descubriendo el uso de la IA generativa por parte de las agencias
Read more about "Webinar: Descubriendo el uso de la IA generativa por parte de las agencias"De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
-
Brand safetyMedia governanceMedia transparencyBrand safetyAIData & analyticsData-driven marketingKnowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
AI (Artificial Intelligence)Agency managementConsumer insightIn case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
-
Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
-
Digital policyMarketing lawAI (Artificial Intelligence)AIWFA Regulatory Tracker: Gen AI Transparency Obligations
Read more about "WFA Regulatory Tracker: Gen AI Transparency Obligations"An overview of AI transparency obligations key markets globally
-
AI (Artificial Intelligence)AIThe Ritbot tackles marketers’ deepest fears
Read more about "The Ritbot tackles marketers’ deepest fears"Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
-
CreativityAI
Knowledge spotlight: AI-augmented skills
Read more about "Knowledge spotlight: AI-augmented skills"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…