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Knowledge Spotlight: Marketing Mix Modelling 101 - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
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This session has ended. WFA members can click here to view the recording and session materials.
Focus of the session: Marketing Mix Modelling 101
This session will offer a practical understanding of modern MMM 101 and Google’s voluntary perspectives on how to make the most of their tool, Meridian.
This module will provide:
- The Evolving Landscape of Marketing Measurement
- Understanding Marketing Mix Modelling (MMM)
Why MMM Matters in Today's Marketing Environment: Fitting MMM into the Full Measurement Picture - Introducing Google Meridian: A Modern MMM Solution
- What is Google Meridian?
- Key Features and Benefits of Meridian.
- The Meridian partner program.
- Real-World Applications and Success Stories of MMM/Meridian
- Getting Started with Meridian & Next Steps
- Q&A and Closing Remarks (10 Minutes)
Target Audience: Marketers, Data Scientists, Analysts, Marketing Managers, C-Suite Executives
Duration: 40 minutes presentation + 10 mins Q&A.
Presenter: Eunice Loh, Media effectiveness Go to Market Product Lead
8:00 am London | 4:00 pm Singapore/Hong Kong/China | 5:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
