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Spotlight: Media Agency MSAs, what's changed, and what matters most right now? - About
The WFA Media Forum brings together The Quarterback, Ebiquity and FirmDecisions for a unique session to update and upskill teams ahead of media agency MSA negotiation season.
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In 2025, the WFA Media Forum has published two important guides for media agency MSAs:
- Appointing Media Agency Networks on a Global or Multinational Basis (with The Quarterback);
- Media Agency MSA Transparency (with Ebiquity & FirmDecisions).
With negotiation season approaching for many WFA members, we are bringing together the co-authors of both reports for a single, high-value session. They will share their latest insights and highlight the key topics shaping this year’s negotiations: expect a focus on Principal Media, Audit Rights, AI and the evolving media landscape in China.
This session is designed for senior and experienced teams, offering a strategic update ahead of agency discussions. If you wouldd like to submit an anonymous question, please contact Tom Ashby. Selected questions will be addressed during the session.
Event details
Time: 10 a.m. - 11:00 a.m. (New York) | 3 p.m. - 4:00 p.m. (London) | Other timezones
This event is open to WFA members only and will be held under Chatham House Rules, so it will not be recorded.
