WFA’s Media Forum focuses on providing clarity within a global media market which has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting… All facets of the media industry have changed significantly in recent years. Clients have an imperative to ‘transform’ their media operations and this is where we can help.
The Media Forum connects professionals from increasingly diverse roles. In addition to Global Media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online.
Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
The group is co-chaired by Mathias Chaillou, Chief Media Officer, L'Oréal, Silas Lewis-Meilus, Global Head of Media Business Units, Haleon, and Isabel Massey, VP, Global Media Director, Diageo.
