Sustainability is one of the biggest growth opportunities of our time, worth an estimated $9–12 trillion by 2030.                   

But for many, the real challenge isn’t ambition, it’s making the case internally and working across functions to get things moving.

This special WFA Forum is about helping each other change that. We are bringing together peers from the sustainable marketing, media and sourcing communities to share what’s worked, what hasn't, and how we can move faster from ambition to action.

Real case studies from advertisers who have delivered measurable value through sustainability workshops to solve blockers: break silos, build compelling business cases, and navigate the greenwashing/greenhushing tightrope.

This day is best suited for those in the sustainable marketing / media / sourcing forums who potentially: 

• Have sustainability in objectives
• Might be frustrated by roadblocks to green initiatives
• Want to move from pilot projects to scaled programs 
• Need to prove ROI on sustainability.              

This is an in-person meeting taking place in Hamburg, hosted by Beiersdorf. 

Start: 08:30 End: 17:30 

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