In this provocative session, Chris Bower from Dentsu will explore how AI is reshaping the consumer journey from search to purchase, and what it may mean for brands, platforms, and retailers. From predictive buying to autonomous carts, the rules of engagement are being rewritten. 

 Join us to hear perspectives on designing AI-first shopping journeys, anticipating algorithm-driven behaviour, and preparing your brand and retail strategy for a world where your next customer might be an AI – and your next sale, machine-made. 

Discussion to cover:  

• How AI agents are transforming discovery, evaluation, and conversion 

• The rise of “delegated commerce” and what it means for brand loyalty 

• Designing for AI-first shopping journeys: metadata, context, and trust signals 

• The new role of platforms like ChatGPT in shaping retail ecosystems 

• How retailers can build for relevance in a world of algorithmic decision-making 

• Implications for product design, marketing, and customer experience 

Ample time will be set aside for a Q&A with Dentsu during the session. This live Q&A won’t be recorded and will give participants the chance to ask their most pressing questions. Only Dentsu’s 35-minute presentation will be recorded and shared afterwards, along with the slides. 

Duration: 35 minutes presentation + 20 minutes Q&A.

Presenter: Chris Bower, Managing Director, Business Transformation at Dentsu APAC