Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
Spotlight: Inclusive Gen AI – a framework for mitigating risk - About
Join us to explore how to harness the power of Gen AI responsibly and use the technology as a powerful driver of inclusive growth.
Share this post
Ninety percent of multinational brands say addressing the risk of bias and discrimination in Gen AI-enabled marketing is extremely or very important. Yet only 27% report taking active steps to mitigate these risks, revealing a significant “perception-action gap”.
Building on WFA’s new Inclusive Gen AI Marketing Framework, this 60-minute session will unpack where and how bias can occur across the Gen AI deployment cycle and explore how marketers can ensure the technology becomes a driver of creativity, representation and brand growth.
With:
- Sarah Fleury, Global Head of Digital, Bailey's; Progressive Marketing Co-Lead, Diageo
- Zarina Raja, Head of Digital Capability Development, Diageo
- Amy Arnell, Generative AI Business Manager, The Brandtech Group
Click here to book your seat.
Event details
Date: Thursday, December 4
Time: 11am New York | 3pm London | 4pm Brussels | (other time zones)
Open to WFA members, members of WFA’s national advertiser associations and brand-side clients of The Brandtech Group.
