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Spotlight: Winning the Battle for Brand Authority in the World of AI Search
AI is the fastest-spreading technology in human history. Visibility within AI answer engines is paramount to brands competing, and with adoption continuing to grow, it’ll only get even more crucial.
In this webinar, we’ll share why Digital PR is a key driver to brand visibility within AI search spaces and deep dive into what makes a robust digital PR strategy in 2026. We’ll also share a practical approach to earning brand coverage in the right places, that AI answer engines trust, as well as real-world examples to bring this to life.
You’ll learn:
You’ll learn:
- How to measure and influence your brand’s visibility in AI-generated answers.
- The websites and sources that are most “trusted” by AI search engines, and where your brand needs to be earning coverage to drive AI visibility.
- The three key aspects to a digital PR strategy in 2026, to earn coverage in the right places to drive brand visibility - and ultimately, conversions and revenue.
- Real world examples of how brands have cut through the noise to stand-out
Who this module is aimed at: Marketing, media, and procurement professionals from the WFA membership.
Duration: 60 minutes, including Q&A.
Presenter: Matt Beswick, Strategy Director and Co-Founder, Blush
3:00 pm London | 10:00 am New York | Other time zones
Available to: WFA members and members of WFA’s National Advertiser Associations
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
