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Sustainable Marketing Community Meeting
WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
Our spring meeting convenes Senior Global and Regional Brand leaders to explore some of the biggest industry challenges and opportunities on the topic of Sustainable Marketing. This 90 minute remote meeting will cover:
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Updates from Michelle McEvoy on live WFA projects and new additions to the Sustainable Marketing Advisory board
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Topline findings of a WFA survey on the implementation of the ECGT Directive, and its requirements, led by WFA's Snr Policy Manager Alexandre Boyer
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Guest speakers Randi Kronthal-Sacco and Chisara Ehimere (NYU Stern Center for Sustainable Business) share findings of their 2025 Sustainable Market Share Index, alongside perspectives on the role of marketing in the creation and protection of brand value, based on NYU's Return on Sustainability Investment (ROSI™) methodology
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A peer-to-peer sharing session
The meeting is for members of WFA's Sustainable Marketing Community.
Meetings are held under Chatham House rule and are not recorded.
9am - 10:30am (NY) | 2pm - 3:30pm (London) | Other timezones
