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Spotlight: From fandom to growth: How inclusive marketing wins the World Cup moment
The week of the World Cup final, join WFA, PepsiCo and Kantar for a 60-minute session on how brands can leverage sports to build meaningful connections and drive measurable growth.
Sport is one of the few forces that bring people together across differences, creating shared experiences rooted in pride, identity, and belonging. For brands, this creates a unique opportunity to connect with audiences in ways that are inclusive, culturally relevant, and effective.
This session will focus on how inclusive marketing translates into action, helping brands build relevance with audiences that are central to future growth while delivering real business impact.
At the end of the session, you will have learned about:
- The inclusive power of sport as a growth engine
- What differentiates brands that connect
- How to turn moments into measurable impact
Speakers include:
- Valeria Piaggio, Global Leader, Inclusive Growth, Sustainable Transformation Practice, Kantar
- Andrea Moreno, Senior Brand Marketing Manager, Marías Gamesa, PepsiCo
- Sofía Schwartz, Brand Analyst, Marías Gamesa, PepsiCo
Event details
July 15th at 10 am NYC / 3pm Lon / other time zones
This spotlight is open to:
- WFA members
- Brand members of WFA National Advertiser Associations
- Kantar brand-side clients
