WFA's latest research finds that 78% of brands are now using AI-generated or AI-enhanced content in their marketing communications. But as AI becomes increasingly embedded in marketing, brand leaders are facing a new challenge: how to leverage its potential while maintaining consumer trust and staying ahead of expectations around transparency.

As regulatory expectations evolve, the approaches adopted by major platforms will play an increasingly important role in shaping industry practice. To support members on this issue, we are hosting an exclusive one-hour session with Google for an inside look at how they are approaching AI transparency and labelling in advertising, the principles informing their thinking and the implications for brands.

Event details

10 a.m. New York | 3 p.m. London | 4 p.m. Brussels | Other time zones

The meeting is open to all WFA members and members of National Associations.