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Webinar: Marketing and the $10 trillion leadership opportunity
Join WFA and The Intangibles on October 6 to learn why and how marketers can be at the vanguard of the intangible economy.
Intangible assets now make up the majority of the stock exchanges of the world. Investment in intangibles gain a 3x multiple relative to those in tangible assets.
However, the way companies manage this opportunity has not caught up. As investment shifts toward brands, data, IP, relationships and organizational capability and culture, marketers are uniquely positioned to lead in this space.
Join the WFA and The Intangibles on October 6 (10am NYC / 3pm London / 6pm Dubai / Other time zones) to explore what this new mandate can mean and why it matters now, supported by empirical evidence. We’ll close with guidance on how marketing leaders can lead the way, turning intangible assets into tangible enterprise value.
This webinar is open to WFA members and members of WFA's national advertiser associations.
