About Knowledge Spotlight: Creative perspectives for advertising on Meta platforms

Knowledge Spotlight: Creative perspectives for advertising on Meta platforms - About

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.


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Focus of this session: Creative perspectives for advertising on Meta platforms

In this session, we will share a variety of creative best practices for advertising on Meta platforms. We walk through recommendations and tools you can consider when developing your next campaign creatives. 

This session will provide: 

  • Creative is the new targeting 
  • Reels best practice 
  • Video best practice
  • Case studies 
  • Q&A 

Who this module is aimed at: Junior to mid level marketing practitioners. Anyone who is familiar with Meta’s solutions and services, or needs a refresher can attend this session. Improve creative skills and best practice. 

Duration: 60 minutes, including Q&A.

Presenter: Jimmy Lee, Head of Global Clients, Meta APAC Creative Shop

8:00 am London | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.

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