Twenty years ago, Magic & Logic set out a simple but powerful proposition: agencies, marketers and procurement professionals create better outcomes when they work with shared purpose, transparency and mutual respect.

Today we’re celebrating the 2026 Marketing Procurement Award Winners. The first dedicated awards recognising the industry leaders that are redefining what best in class looks like.

Join ISBA, IPA, CIPS, WFA and the broader industry champions for Magic & Logic at 20, a forward-looking session bringing together senior marketing procurement, agency, consultancy and industry-body professionals from across the world.

We will explore what great marketing procurement looks like today: how stronger agency-procurement-marketing partnerships drive effectiveness, how AI and data are reshaping roles and commercial models, and how the industry can keep moving the conversation beyond cost towards long-term value creation.

Register Now

The session will focus on:

• The enduring principles of effective marketing procurement and agency partnership
• What a genuinely future-fit procurement function looks like
• How to build greater alignment, trust and shared accountability across marketing, agencies and procurement
• The role of AI, data and evolving commercial models in creating stronger partnerships
• A live audience discussion to shape the future together