For decades, brands have communicated directly with consumers through media. AI is changing that relationship. It is increasingly sitting between brands and consumers, not just in search, but across advertising, devices, maps and other experiences, ultimately shaping how brands are discovered, represented and experienced.

In this session, Marina Petrova, CEO & Co-Founder of Intentful, will pack how AI actually generates a brand, what marketers can do to influence how they show up and where control starts to diminish. She will then zoom out to explore what this means for the future of marketing and why we are entering a new era for brands, alongside rather than instead of traditional media.

Join us for a strategic look at what this shift means for marketers and how to start preparing for it.

Event details

10 a.m. New York | 3 p.m. London | 4 p.m. Brussels | (Other time zones)

The meeting is open to all WFA members and members of National Associations.