The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Key resources
Bias In AI and Inclusive Prompting
A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
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Supplier Diversity Playbook
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Potential Areas for Bias in the Creative Process
A voluntary framework that highlights 12 key areas where bias can occur,
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Guide to Progressive Gender Portrayals in Advertising
This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more Upcoming Community events
There are no meetings published at the moment. Please check back later!
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
News
RSS Feed-
Depictions, perceptions and harm (2018)
Read more about "Depictions, perceptions and harm (2018)"An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.
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A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide
Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence of LGBTQ workers feeling pressure to hide their sexual orientation and/or gender identity on the job and the cost of that hiding both to individuals and employers writ large. We also research the benefits to employers and workers when workplace climates are more welcoming of LGBTQ people.
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Skol / Reposter
Read more about "Skol / Reposter"Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand, showcasing women as strong and independent
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Axe / Scent of a man
Read more about "Axe / Scent of a man"How Axe reinvented itself in order to appeal to the modern man
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Ariel / Dads #sharetheload
Read more about "Ariel / Dads #sharetheload"How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles
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Lululemon / Modern menswear
Read more about "Lululemon / Modern menswear"Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign
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Semcon / Re-search
Read more about "Semcon / Re-search"Browser extension Semcon combats gender stereotypes in online search results
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Godiva / One for me, none for you
Read more about "Godiva / One for me, none for you"Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on Valentine’s Day
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SK-II / Marriage market takeover
Read more about "SK-II / Marriage market takeover"Cosmetics brand SK-II creates online film to empower and celebrate single women in China
Contact
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Camelia Cristache
c.cristache@wfanet.org -
Laura Baeyens
l.baeyens@wfanet.org -
Zoe Steele
z.steele@wfanet.org
