The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Inclusive Gen AI Marketing Framework
A voluntary framework to help brands leverage AI as a driver of inclusive brand growth
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Guide to Inclusive Insights
A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Progressive Gender Portrayals in Advertising
A voluntary framework that highlights 12 key areas where bias can occur.
See more Upcoming Community events
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange. It convenes senior global and regional brand leaders who share the common belief that more inclusive marketing helps drive measurable return on investment.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
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Inclusive marketingAdvertising & policyUnstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
Read more about "Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria"UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets
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Inclusive marketingAdvertising & policyNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
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Inclusive marketingAdvertising & policyLaunch event: Diversity and Inclusion in Marketing Trends Report
Read more about "Launch event: Diversity and Inclusion in Marketing Trends Report"Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
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Inclusive marketingAdvertising & policyWFA publishes final DEI Census results
Read more about "WFA publishes final DEI Census results"Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees. That’s one of the startling findings in the full analysis of WFA’s Global DEI Census.
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Brand investment decisions: evolving beyond working / non-working
Read more about "Brand investment decisions: evolving beyond working / non-working"Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional ‘working / non-working’ methodology to better address the constantly evolving marketing landscape.
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Inclusive marketingAdvertising & policyFirst-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"APAC countries surveyed broadly follow global trends with age and family status reported as most common forms of discrimination
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
APAC markets perform marginally better against the global average for discrimination reported on basis of age and family status but slightly worse when it comes to negative behaviours, particularly reported by female respondents.
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Inclusive marketingAdvertising & policyMarketing strategyMarketing structureSustainabilityCMO ForumMarketing operationsMarketing strategyCMO Forum meeting overview (November 2021)
Read more about "CMO Forum meeting overview (November 2021)"Overview of the CMO Forum held remotely on November 16, 2021.
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Inclusive marketingBeyond Gender 2: The impact of intersectionality in advertising
Read more about "Beyond Gender 2: The impact of intersectionality in advertising"The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.
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Inclusive marketingPromoting diversity and inclusion in advertising: a UNICEF playbook
Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.
Contact
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Camelia Podgorean
c.cristache@wfanet.org -
Zoe Steele
