Overview of the CMO Forum held remotely on November 16, 2021.
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WFA's CMO Forum provides peers the chance to come together to tackle common marketing challenges and further our industry's agenda, in a 'warts-and-all' format under the Chatham House Rule.
On this occasion, 22 of WFA's marketing leaders came together to share on their work relating to global partnerships for transformation.
On the agenda:
1. Brand-to-brand partnerships: connect with candour
2. Are partnerships with platforms really partnerships?
3. WFA at COP26 & DEI
4. Other updates & actions
The group will next meet in person during Global Marketer Week in Athens, Greece on April 6th.
Contact Robert Dreblow (firstname.lastname@example.org) for more information.
WFA members can download the full meeting overview with key take outs below.