Posts about Sustainability

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  1.    How collaboration between marketing and sustainability can be a force for good

    How collaboration between marketing and sustainability can be a force for good

    Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group…

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  2.    Benchmark: Sustainability & Marketing Consultants

    Benchmark: Sustainability & Marketing Consultants

    WFA member benchmark on recommended sustainability and marketing consultants.

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  3.    Planet Pledge Leaders' Forum - Meeting Overview

    Planet Pledge Leaders' Forum - Meeting Overview

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

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  4.    Walking the talk on climate change

    Walking the talk on climate change

     Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…

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  5.    PAG Meeting Overview (June 2021)
    Digital policyMarketing law

    PAG Meeting Overview (June 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.

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  6.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

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  7.    Marketing’s Missing P: Planet
    Brand purposeBrand reputationMarketing operations

    Marketing’s Missing P: Planet

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…

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  8.    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
    Brand purposeBrand reputation

    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

    13 companies now on board pledge to help marketers lead on sustainability  

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  9.    How are you helping marketing get on the sustainability journey?
    Brand purposeBrand reputation

    How are you helping marketing get on the sustainability journey?

    We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…

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  10.    PAG Meeting Overview (April 2021)
    Digital policyDiversity & InclusionMarketing law

    PAG Meeting Overview (April 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

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  11.    New research suggests marketers lag corporate progress on the sustainability journey
    Brand purposeBrand reputationMarketing operations

    New research suggests marketers lag corporate progress on the sustainability journey

    Marketers almost unanimously believe that the function can make a difference on this journey

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  12.    WFA launches framework to help marketers lead on climate change challenge
    Brand purposeBrand reputation

    WFA launches framework to help marketers lead on climate change challenge

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

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