Posts about Sustainability

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  1.    WFA’s Planet Pledge welcomes seven more multinationals

    WFA’s Planet Pledge welcomes seven more multinationals

    AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…

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  2.    What marketers need from COP28

    What marketers need from COP28

    2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…

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  3.    Happily Ever After? Promoting Climate Storytelling at COP28

    Happily Ever After? Promoting Climate Storytelling at COP28

    Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…

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  4.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  5.    My five takeaways from Cannes 2023
    Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  6.    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
    Brand safetyBrand safety

    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers

    Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…

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  7.    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…

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  8.    National industry associations from 25 countries gather in Istanbul
    Brand safetyBrand safetyMedia measurementDiversity & Inclusion

    National industry associations from 25 countries gather in Istanbul

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

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  9.    WFA launches Sustainable Marketing 2030 to close the gap between intent and action
    Brand purposeBrand reputationMarketing operations

    WFA launches Sustainable Marketing 2030 to close the gap between intent and action

    Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…

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  10.    Beware advertisers, the EU has a new plan to limit hot air around environmental claims
    Marketing law

    Beware advertisers, the EU has a new plan to limit hot air around environmental claims

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its…

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  11.    How do you create sustainable growth? 3 more experts share their views
    Self-regulationBrand purposeBrand reputation

    How do you create sustainable growth? 3 more experts share their views

    Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…

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  12.    How do you create sustainable growth? 3 experts share their views

    How do you create sustainable growth? 3 experts share their views

    Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of…

    Read more about "How do you create sustainable growth? 3 experts share their views"