Posts about Sustainability

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  1.    Spotlight: Sustainable storytelling - what are you scared of?
    Brand purposeBrand reputation

    Spotlight: Sustainable storytelling - what are you scared of?

    There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…

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  2.    Mondelēz and Sanofi join Planet Pledge
    Brand purposeBrand reputationMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

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  3.    PAG Meeting Overview (November 2021)
    Digital policyMarketing lawData collection & privacy

    PAG Meeting Overview (November 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

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  4.    A marketer in Glasgow

    A marketer in Glasgow

    WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating…

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  5.    CMO Forum meeting overview (November 2021)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (November 2021)

    Overview of the CMO Forum held remotely on November 16, 2021.

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  6.    The butterfly effect of global marketing transformation
    Creativity

    The butterfly effect of global marketing transformation

    The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…

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  7.    Webinar | Economist Impact presents The World Ahead: 2022
    Digital policyData collection & privacy

    Webinar | Economist Impact presents The World Ahead: 2022

    The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…

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  8.    PAG Meeting Overview (September 2021)
    Digital policyMarketing lawData collection & privacy

    PAG Meeting Overview (September 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

    Read more about "PAG Meeting Overview (September 2021)"
  9.    Planet Pledge Leaders' Forum: Poll results

    Planet Pledge Leaders' Forum: Poll results

    This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…

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  10.    WFA whitepaper on environmental claims and greenwashing

    WFA whitepaper on environmental claims and greenwashing

    An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and…

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  11.    How collaboration between marketing and sustainability can be a force for good

    How collaboration between marketing and sustainability can be a force for good

    Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group…

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  12.    Benchmark: Sustainability & Marketing Consultants

    Benchmark: Sustainability & Marketing Consultants

    WFA member benchmark on recommended sustainability and marketing consultants.

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