Posts about Sustainability

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  1.    Sustainability into Action
    Sustainability

    Sustainability into Action
    Open to WFA members only

    New series of WFA playbooks on sustainability from WFA and Kantar offer marketers guidance on how to put theory into practice,…

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  2.    How creativity can drive sustainable action
    Sustainability

    How creativity can drive sustainable action

    In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…

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  3.    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
    CreativityAISustainability

    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

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  4.    WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
    Brand purposeBrand reputationOrganisation & structureSustainability

    WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…

    Read more about "WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark"
  5.    Benchmark: Sustainable communication, advertising production and advertising behaviours
    Sustainability

    Benchmark: Sustainable communication, advertising production and advertising behaviours

    WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…

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  6.    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
    Sustainability

    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…

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  7.    GARM & Ad Net Zero announce global framework to measure media's carbon emissions
    Sustainability

    GARM & Ad Net Zero announce global framework to measure media's carbon emissions
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    The Global Media Sustainability Framework is a…

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  8.    WFA’s Planet Pledge welcomes seven more multinationals
    Sustainability

    WFA’s Planet Pledge welcomes seven more multinationals

    AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…

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  9.    What marketers need from COP28
    Sustainability

    What marketers need from COP28

    2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…

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  10.    Happily Ever After? Promoting Climate Storytelling at COP28
    Sustainability

    Happily Ever After? Promoting Climate Storytelling at COP28

    Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…

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  11.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structureSustainability

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  12.    My five takeaways from Cannes 2023
    Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationSustainabilityMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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