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CreativityAIWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
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Brand purposeBrand reputationOrganisation & structureWFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
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Benchmark: Sustainable communication, advertising production and advertising behaviours
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Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
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GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…
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WFA’s Planet Pledge welcomes seven more multinationals
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What marketers need from COP28
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Happily Ever After? Promoting Climate Storytelling at COP28
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structureMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Brand safetyBrand safetyGARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…