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Sustainability
Sustainability into Action
New series of WFA playbooks on sustainability from WFA and Kantar offer marketers guidance on how to put theory into practice,…
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Sustainability
How creativity can drive sustainable action
In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…
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CreativityAISustainability
WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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Brand purposeBrand reputationOrganisation & structureSustainability
WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
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Sustainability
Benchmark: Sustainable communication, advertising production and advertising behaviours
WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…
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Sustainability
Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
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Sustainability
GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…
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Sustainability
WFA’s Planet Pledge welcomes seven more multinationals
AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
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Sustainability
What marketers need from COP28
2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…
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Sustainability
Happily Ever After? Promoting Climate Storytelling at COP28
Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structureSustainability
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationSustainabilityMarketing technology
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…