Survey on ROMI - Your approach & measurement

Survey on ROMI - Your approach & measurement

Media
1 minute read

Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved. 

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
25 March 2015

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Associated topics

Tags: Ad fraud & verificationAudience measurementBenchmarks & surveysAgency evaluation & performanceAgency remuneration & contractsData & analyticsMediaAgencies & PartnersData & Insight

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
25 March 2015

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