Survey on ROMI - Your approach & measurement

Survey on ROMI - Your approach & measurement

Media
1 minute read

Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved. 

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
25 March 2015

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Associated topics

Tags: Agency evaluation & performanceAgency remuneration & contractsMediaAgencies & PartnersData & InsightData & analyticsAd fraud & verificationAudience measurementBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
25 March 2015

Contact us

For more information or questions, please contact us