Benchmark on media budget setting

Benchmark on media budget setting

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Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
16 April 2015

Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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Tags: MediaMarketing Organisation & StrategyMarketing procurementChannelsBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
16 April 2015

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