Survey on data driven marketing (DDM)

Survey on data driven marketing (DDM)

Marketing Organisation & Strategy
1 minute read

This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.

Article details

  • Author:WFA

    WFA

  • The Customer Framework

Benchmarks & surveys
1 September 2015

This content is exclusively available for WFA members.

Associated topics

Tags: Benchmarks & surveysDigital transformationData & analyticsData-driven marketingMarketing Organisation & StrategyData & Insight

Article details

  • Author:WFA

    WFA

  • The Customer Framework

Benchmarks & surveys
1 September 2015

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