Survey on data driven marketing (DDM)

Survey on data driven marketing (DDM)

1 minute read

This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.

Article details

  • Author:WFA

    WFA

  • The Customer Framework

Benchmark
1 September 2015

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Associated topics

Tags: Media & analyticsBenchmarkDigital media transformationMedia ForumInsightsData-driven marketingDigital media transformation

Article details

  • Author:WFA

    WFA

  • The Customer Framework

Benchmark
1 September 2015

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