Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

Marketing Organisation & Strategy
1 minute read

A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and pros/cons by supplier type.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
1 March 2016

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Associated topics

Tags: Agency managementMarketing Organisation & StrategyAgencies & PartnersMarketing procurementBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
1 March 2016

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