Benchmark an Introduction to sourcing Ad Production

Benchmark an Introduction to sourcing Ad Production

Marketing Organisation & Strategy
1 minute read

WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners, and understanding decoupling.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
27 April 2016

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Associated topics

Tags: Agency managementMarketing Organisation & StrategyAgencies & PartnersMarketing procurementBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
27 April 2016

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