This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.
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Using survey findings, this report also covers how media agencies are typically remunerated and, critically, how much they are paid, represented as a percentage of media spend, for various services around the world.
The WFA surveyed members on the subject of media agency management and remuneration in Q4 2018 and received 51 responses across 15 different industry sectors. Total global media spend of all respondents equates to in excess of $40bn.
This report contains:
1. Media Agency Models
2. Media Agency Contracts
3. Media Agency Remuneration Architecture
4. Media Agency Remuneration Levels
5. Media Agency Savings
6. Key recommendations
WFA members can download the full document here.