This WFA member benchmark examines how members are working with strategic design agencies.
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A member of the WFA Sourcing Forum requested information from the WFA network on strategic design agencies. Members were asked:
1. If you work with strategic design agencies (for packaging), what is your main approach? Global/regional/local
2. What is your remuneration model, e.g. do you work with hourly rates, fixed fees, pay for performance, etc?
3. How do you benchmark their costs?
4. Have you ever employed ‘payment by results’?
The question was posed to a representative sample of WFA members with expertise in Marketing Procurement.
9 WFA members provided feedback.
Members can download a document containing all responses here.