WFA President launches book on next generation marketing
Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven revolution in marketing.
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers explores a host of new technologies, tectonic cultural shifts and the tsunami of data that will challenge traditional practices.
Rajamannar argues that in this new world, classical marketing theories, strategies and tactics will simply fail to deal with these challenges. Instead, just like quantum physics came in where classical physics failed, a new form of marketing, quantum marketing, will be required to drive success.
The book, which is published by HarperCollins Leadership in February, demystifies technologies such as AI, AR, VR, IoT and Blockchain and explores how areas like Behavioral Economics and Neuromarketing can help in driving marketing effectiveness significantly. It also details how marketers can build their new marketing playbooks for this impending future.
The book has been welcomed by a wide number of global CMOs.
“Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” — Conny Braams, Chief Digital and Marketing Officer, Unilever
"Raja is a great humanist and a role model for the industry. His book is a must read for any marketer who wants to build brands that stand the test of time in the post digital age, which requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance." — Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.
“Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!” — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberly-Clark
“Raja is one of the world’s most insightful and creative CMOs. His book serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” — Chris Capossela, CMO, Microsoft
“This book will do to our view of marketing what Copernicus’ book did to our view of the world — it will change it forever. ” — Ivan Pollard, Global CMO, General Mills
WFA has 20 advance copies to give away on a first come, first served basis. If you would like one please contact us at firstname.lastname@example.org.