Benchmark: Global Category Management – Experiential & Events

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This WFA member benchmark examined the category management of Experiential & Events.

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Benchmark

22 February 2022

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Tags: Marketing strategy Production Laura Forcetti Benchmark Sourcing Forum

Article details

Benchmark

22 February 2022

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For more information or questions, please contact us

Laura Forcetti
l.forcetti@wfanet.org
Stephanie Vandekerckhove
s.vandekerckhove@wfanet.org

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Benchmark: Global Category Management – Experiential & Events