Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

Marketing Organisation & Strategy
1 minute read

WFA member benchmark on the challenges and solutions in sharing Nielsen’s data. 

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
27 May 2022

This benchmark covers the challenge of no longer being able to pass on Nielsen data to 3rd parties, charging both advertisers and agencies for similar data, and possible solutions.

A total of 17 members participated in this benchmark.

WFA members can download the report below.



Article details

  • Author:WFA

    WFA

Benchmarks & surveys
27 May 2022

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