Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
Marketing Organisation & Strategy
1 minute read
WFA member benchmark on the challenges and solutions in sharing Nielsen’s data.
Article details
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WFA
Benchmarks & surveys
27 May 2022
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This benchmark covers the challenge of no longer being able to pass on Nielsen data to 3rd parties, charging both advertisers and agencies for similar data, and possible solutions.
A total of 17 members participated in this benchmark.
WFA members can download the report below.
Article details
-
WFA
Benchmarks & surveys
27 May 2022
