Benchmark: Global Category Management – Adaptation & transcreation

Benchmark: Global Category Management – Adaptation & transcreation

Marketing Organisation & Strategy
1 minute read

This WFA member benchmark examined the category management of adaptation & transcreation

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
4 October 2022

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Associated topics

Tags: Marketing Organisation & StrategyAgencies & PartnersMarketing procurementBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
4 October 2022

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