Benchmark: Negotiating paid search deals

Benchmark: Negotiating paid search deals

Marketing Organisation & Strategy
1 minute read

This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
24 January 2023

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Associated topics

Tags: Marketing Organisation & StrategyMarketing procurementBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
24 January 2023

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