WFA Sourcing Forum, Forum Connect NYC (November 2023)

Forum Connect is the essence of what WFA is about, combining the inspiration of a brand owner conference with the usual world-class knowledge discussions made possible by bringing together members from our global communities for CMOs, Media and Sourcing.

In a one-day format, our marketing forums shared views on how different functions might work together to address some of the biggest challenges facing brand owners when it comes to global marketing integration.

For our event, client-side marketing integration was essentially defined as collaborating with partners towards shared goals to drive brand growth and performance.

This was an invitation-only event, open to client-side marketers. The Sourcing Forum overview can be downloaded below.

Pictures: https://flic.kr/s/aHBqjB3VW2