A CMOs Wake Up Call - not Who but How
Agencies & Partners
1 minute read
An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How can I operate to embolden agencies to succeed?"
Article details
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WFA
Opinions
14 March 2024
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Bruno Gralpois of Agency Mania Solutions discusses how CMOs can navigate the increasingly complex marketing discipline and examines key insights into optimising the approach to agency partnerships and how to drive sustainable growth.
The article is available for WFA members to download below:
Article details
-
WFA
Opinions
14 March 2024