WFA Sourcing x Tech and Privacy Forum (March 2024, remote)

Given their unique commercial position connecting internal marketing teams with external resources, marketing procurement teams are potentially playing a role in establishing guardrails whilst AI adoption speeds up. As a result, a growing number of procurement professionals find themselves working closer than ever with legal teams to create robust governance frameworks for sourcing AI, fostering innovation whilst managing risk within their individual organisations.

 With this in mind, the Sourcing Forum, in collaboration with WFA’s Privacy & Tech Forum, brought together members to discuss the current challenges being faced by marketing procurement teams as their marketing organisation begins to explore GenAI tools and how the function might develop appropriate governance frameworks in partnership with their legal teams. This Sourcing Forum hosted 29 members, in a ‘warts-and-all’ format under Chatham House rule.

This was an invitation-only event, open to client-side marketing procurement professionals. 

For further details please contact Alice Tomlinson (a.tomlinson@wfanet.org) and to access the meeting overview, please download using the link below.