Five great webinars you may have missed

WFA runs a busy calendar of events and we appreciate that it’s not always possible to catch them all. Members can, however, catch up later and ensure they benefit from the knowledge of our strategic partners, leading multinationals and in-house experts alike.

With that in mind, we wanted to highlight what we think are five important webinars that we’ve run recently:

1. Brand Equity in an AI-mediated World: In this webinar, Marina Petrova, CEO of Intentful, explores how AI is fundamentally transforming traditional brand management and how brands need to adapt owned content so that it works in an AI-friendly way. The right approach will stop knowledge gaps being filled by unvetted, third-party information.

2. 2026 Global Production Trends: Led by APR, this webinar looks at key content production trends, including the impact of AI, the evolution of content creators and the growth of long-form content. It also explores how the major holding companies are building global AI-powered studios and why brands need to proactively develop governance, compliance and in-house production strategies to stay ahead.

3. 2025 Agency Round-up - Beyond the Surface: Hosted by Agency Mania Solutions, this webinar explores agency developments in 2025 and looking ahead to 2026, highlighting the healthy global ad market, the on-going rise of the consulting-led agency groups as well as trends in in-housing and the new generation of AI native agencies.

4. Inclusive Insights for Growth – Moving Closer to All Consumers: Senior insights leaders from LEGO Group outline their journey and framework for embedding inclusion into insights in this webinar, as well as their research practices as they seek to move closer to their diverse consumer base. They also share their definitions and practical frameworks.

5. The Future of Search – Staying Visible in an AI-First World: Aira’s Matt Beswick outlines how rapid advances in AI are transforming search and visibility strategies for brands. In the webinar explains how AI generated answers are hitting organic traffic and how brands can respond to features such as Google’s AI Overviews, ChatGPT, and TikTok search, which provide direct answers.

For brand leaders looking to brush up on the leading edge of industry practice, these webinars offer a wealth of insight that is available 24/7.