Posts about Digital policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    PAG Meeting Overview (November 2019, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (November 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.

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  2.    Data Ethics Board meeting overview (November 2019)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (November 2019)

    Overview of the Data Ethics Board meeting held on December 13th, 2019

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  3.    DGX meeting overview (November 2019)
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

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  4.    DGX: Google Q&A on privacy and advertising
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX: Google Q&A on privacy and advertising

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

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  5.    RAC Programme meeting overview (November 2019)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme meeting overview (November 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

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  6.    Take-outs from the Data Protection Congress 2019
    Advertising & policyDigital policy

    Take-outs from the Data Protection Congress 2019

    WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in Brussels

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  7.    Privacy compliance for cookies, pixels and other types of tracker (2019)
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Privacy compliance for cookies, pixels and other types of tracker (2019)

    This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.

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  8.    ePrivacy task force meeting overview (November 2019)
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (November 2019)

     Meeting materials for WFA members.

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  9.    Webinar: Proliferation of kids privacy regulations
    Advertising & policyDigital policyGDPR

    Webinar: Proliferation of kids privacy regulations

    Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are transforming online marketing to children and younger audiences.

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  10.    DGX Benchmark on partners for data privacy strategy on implementation
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on partners for data privacy strategy on implementation

    This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy strategy and implementation.

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  11.    DGX Benchmark on Digital asset retention policies
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on Digital asset retention policies

    This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them

    Read more about "DGX Benchmark on Digital asset retention policies"
  12.    DGX Benchmark on data protection/data privacy structure
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on data protection/data privacy structure

     This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the internal setup and reporting.

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  13.    PAG Meeting Overview (September 2019, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in Brussels.

    Read more about "PAG Meeting Overview (September 2019, Brussels)"
  14.    RAC Programme meeting overview (September 2019)
    Advertising & policyDigital policyGDPR

    RAC Programme meeting overview (September 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels

    Read more about "RAC Programme meeting overview (September 2019)"
  15.    Data Ethics Board meeting overview (September 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (September 2019)

    Overview of the Data Ethics Board meeting held on September 9th, 2019

    Read more about "Data Ethics Board meeting overview (September 2019)"
  16.    DGX meeting overview (September 2019)
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX meeting overview (September 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

    Read more about "DGX meeting overview (September 2019)"
  17.    DGX Benchmark on collection and notification policies for stakeholder data
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on collection and notification policies for stakeholder data

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  18.    DGX Benchmark on age verification techniques
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on age verification techniques

     This benchmark gathers perspectives from WFA members about their age verification techniques

    Read more about "DGX Benchmark on age verification techniques"
  19.    DGX Benchmark on customer data retention and notification
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on customer data retention and notification

     WFA member benchmark about member retention and notification policies for customer data.

    Read more about "DGX Benchmark on customer data retention and notification"
  20.    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
    Advertising & policyDigital policyPrivacy & tech

    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)

    Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019

    Read more about "PAG Platform Policy Group Meeting Overview (July 2019, Brussels)"
  21.    RAC Programme meeting overview (July 2019)
    Advertising & policyDigital policy

    RAC Programme meeting overview (July 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.

    Read more about "RAC Programme meeting overview (July 2019)"