Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
Alliance members gather at Cannes Lions 2019
This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA), addresses the question of inappropriate - and sometimes harmful - behavior, more specifically at events, where harassment is often widely spread.
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
Signatories include Unilever, Grupo Boticário, Heads and Mastercard
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.
White Paper from APR and WFA on diversity & inclusion with a focus on production
AANA updates Code of Ethics
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.
RVD’s gender representation survey finds ad industry still has a long way to go
WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform better
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.
ABG elects new board
AANA updates Code of Ethics
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers
At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA, founded the Unstereotype Alliance. As part of WFA’s commitment to the Alliance we have developed this short guide which we hope will build awareness for the movement among our corporate members around the world, our national advertiser associations in sixty countries on six continents and the tens of thousands of brands represented by them at local level.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York earlier this month. A founding member of the movement, WFA was represented by CEO Stephan Loerke.
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.