Posts about Inclusive marketing

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Unstereotype Alliance announces local chapters in South Africa and Turkey
    Advertising & policyInclusive marketing

    Unstereotype Alliance announces local chapters in South Africa and Turkey

    Alliance members gather at Cannes Lions 2019

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  2.    Handbook of good practices and responsibility for ending harassment in events
    Advertising & policyInclusive marketing

    Handbook of good practices and responsibility for ending harassment in events

    This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA), addresses the question of inappropriate - and sometimes harmful - behavior, more specifically at events, where harassment is often widely spread.

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  3.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketing

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  4.    Unstereotype Alliance launches in Brazil
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Brazil

    Signatories include Unilever, Grupo Boticário, Heads and Mastercard

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  5.    PAG Meeting Overview (February 2019, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (February 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.

    Read more about "PAG Meeting Overview (February 2019, Brussels)"
  6.    Diversity & Inclusion in the Production Industry
    Advertising & policyMarketing procurementInclusive marketingMarketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

    Read more about "Diversity & Inclusion in the Production Industry"
  7.    Australian association strengthens guidance on body image
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on body image

    AANA updates Code of Ethics

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  8.    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Advertising & policyInclusive marketing

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

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  9.    The 6 global marketers of 2018 in 12 tweets
    Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketing

    The 6 global marketers of 2018 in 12 tweets

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

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  10.    Only 10% of voiceovers in Turkey are female, research shows
    Advertising & policyInclusive marketing

    Only 10% of voiceovers in Turkey are female, research shows

    RVD’s gender representation survey finds ad industry still has a long way to go

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  11.    Webinar: Progressive gender portrayals in advertising
    Advertising & policyInclusive marketing

    Webinar: Progressive gender portrayals in advertising

    WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform better

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  12.    PAG Meeting Overview (September 2018, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (September 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.

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  13.    GCC association tackles gender stereotypes in ads and advertising to children
    Advertising & policyInclusive marketing

    GCC association tackles gender stereotypes in ads and advertising to children

    ABG elects new board

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  14.    Australian association strengthens guidance on gender stereotypes
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on gender stereotypes

    AANA updates Code of Ethics

    Read more about "Australian association strengthens guidance on gender stereotypes"
  15.    WFA talks Better Marketing: Gender and diversity
    Advertising & policyCannes LionsInclusive marketing

    WFA talks Better Marketing: Gender and diversity

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)

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  16.    The case for unstereotyping ads
    Advertising & policyCannes LionsInclusive marketing

    The case for unstereotyping ads

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

    Read more about "The case for unstereotyping ads"
  17.    WFA launches Guide to Progressive Gender Portrayals in Advertising
    Advertising & policyGlobal Marketer WeekInclusive marketing

    WFA launches Guide to Progressive Gender Portrayals in Advertising

    Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers

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  18.    A guide to progressive gender portrayals in advertising
    Advertising & policyBrand purposeCannes LionsInclusive marketing

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA, founded the Unstereotype Alliance. As part of WFA’s commitment to the Alliance we have developed this short guide which we hope will build awareness for the movement among our corporate members around the world, our national advertiser associations in sixty countries on six continents and the tens of thousands of brands represented by them at local level.

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  19.    PAG Meeting Overview (May 2018, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (May 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

    Read more about "PAG Meeting Overview (May 2018, Brussels)"
  20.    Let's unstereotype it
    Advertising & policyInclusive marketing

    Let's unstereotype it

    The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York earlier this month. A founding member of the movement, WFA was represented by CEO Stephan Loerke.

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  21.    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Advertising & policyBrand purposeBrand reputationInclusive marketing

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.

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