Posts about Laura Baeyens

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Danish association welcomes new CEO
    News

    Danish association welcomes new CEO

    WFA

    Holger Wilcks is the new managing director of Dansk Annoncørforening

    Read more about "Danish association welcomes new CEO"
  2. Brazilian association CEO named 'Marketing Citizen' of the Year
    News
    Marketing strategyMarketing strategy

    Brazilian association CEO named 'Marketing Citizen' of the Year

    WFA

    ABA's Sandra Martinelli is the first association head to receive the Brazilian award

    Read more about "Brazilian association CEO named 'Marketing Citizen' of the Year"
  3. WFA names first MENA Chair for WFA Forum
    Press releases

    WFA names first MENA Chair for WFA Forum

    WFA

    Coca-Cola’s Islam ElDessouky takes on regional role

    Read more about "WFA names first MENA Chair for WFA Forum"
  4. Expert opinion
    Advertising & policy

    Latin America comes together

    Stephan Loerke

    The WFA Latin American regional meeting in Lima marks a new level of convergence in terms of brand priorities, says WFA CEO Stephan Loerke.

    Read more about "Latin America comes together"
  5. ANA updates media agency contract template
    News

    ANA updates media agency contract template

    WFA

    Template includes new provisions and revised definitions intended to ensure greater transparency

    Read more about "ANA updates media agency contract template"
  6. Australian ad industry releases guidance on digital advertising
    News

    Australian ad industry releases guidance on digital advertising

    WFA

    New AANA guide addresses key issues in the digital advertising value chain

    Read more about "Australian ad industry releases guidance on digital advertising"
  7. In the spotlight: ANDA Peru’s Rodolfo León
    Expert opinion

    In the spotlight: ANDA Peru’s Rodolfo León

    WFA

    Meet Rodolfo León, Executive Director of the Association of Peruvian Advertisers (ANDA)

    Read more about "In the spotlight: ANDA Peru’s Rodolfo León"
  8. Filipinos celebrate the best in brand building
    News

    Filipinos celebrate the best in brand building

    WFA

    PANA turns 60

    Read more about "Filipinos celebrate the best in brand building"
  9. Argentina applauds successful brand comebacks
    News

    Argentina applauds successful brand comebacks

    WFA

    CAA celebrates Advertiser’s Day in Argentina

    Read more about "Argentina applauds successful brand comebacks"
  10. In the spotlight: ANDA Chile’s Fernando Mora
    Expert opinion
    Marketing strategyMarketing strategy

    In the spotlight: ANDA Chile’s Fernando Mora

    WFA

    Meet Fernando Mora, President of ANDA

    Read more about "In the spotlight: ANDA Chile’s Fernando Mora"
  11. British advertisers launch influencer research and toolkit
    News

    British advertisers launch influencer research and toolkit

    WFA

    ISBA holds influencer event

    Read more about "British advertisers launch influencer research and toolkit"
  12. Dutch ad industry issues tender for new cross-media audience measurement
    News

    Dutch ad industry issues tender for new cross-media audience measurement

    WFA

    BVA and other industry stakeholders release RfP

    Read more about "Dutch ad industry issues tender for new cross-media audience measurement"
  13. GCC association tackles gender stereotypes in ads and advertising to children
    News
    Advertising & policyInclusive marketing

    GCC association tackles gender stereotypes in ads and advertising to children

    WFA

    ABG elects new board

    Read more about "GCC association tackles gender stereotypes in ads and advertising to children"
  14. Australian association strengthens guidance on gender stereotypes
    News
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on gender stereotypes

    WFA

    AANA updates Code of Ethics

    Read more about "Australian association strengthens guidance on gender stereotypes"
  15. Italian advertisers launch KPIs project globally
    News

    Italian advertisers launch KPIs project globally

    WFA

    UPA project presented at the WFA National Associations Council meeting in Tokyo

    Read more about "Italian advertisers launch KPIs project globally"
  16. China association appoints new board
    News

    China association appoints new board

    WFA

    Dr. Yang Hanping re-elected as CANA president

    Read more about "China association appoints new board"
  17. Norwegians tackle ad industry delusions
    News

    Norwegians tackle ad industry delusions

    WFA

    “The Ad Contrarian” headlines ANFO programmatic event

    Read more about "Norwegians tackle ad industry delusions"
  18. Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
    Guides & templates
    Agency management

    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

    ANDA Peru, APAP

    El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de Publicidad promoviendo las mejores prácticas dentro de un clima de confianza, respeto mutuo y libre competencia.

    Read more about "Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)"
  19. Global Media Charter
    Guides & templates
    Advertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.

    Read more about "Global Media Charter"
  20. French industry addresses concerns in open letter to Google
    News

    French industry addresses concerns in open letter to Google

    WFA

    Industry stakeholders share concerns regarding Google's implementation of the EU's new data protection regulation

    Read more about "French industry addresses concerns in open letter to Google"
  21. In the spotlight: APAN Portugal’s Manuela Botelho
    Expert opinion
    Global Marketer WeekMarketing strategyMarketing strategy

    In the spotlight: APAN Portugal’s Manuela Botelho

    WFA

    Meet Manuela Botelho, Secretary General of APAN

    Read more about "In the spotlight: APAN Portugal’s Manuela Botelho"