This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the tech, process, data and people need to work together to form an efficient in-house operation.

ISBA puts Cross Media Research Group principles to the test

During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA report designed to help Advertisers appreciate the opportunities within Gaming.

A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.

In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.

New initiative certifies websites that commit to responsible advertising practices

New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and challenges and how they are facing up to them. Here are the distilled insights from these filmed conversations.