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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    News
    Advertising & policyInclusive marketing

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    WFA

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  2. US ad industry sees significant growth in supplier diversity
    News
    Advertising & policyInclusive marketing

    US ad industry sees significant growth in supplier diversity

    WFA

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

    Read more about "US ad industry sees significant growth in supplier diversity"
  3. ABG publishes guidelines for gender portrayal in UAE advertising
    News
    Advertising & policyInclusive marketing

    ABG publishes guidelines for gender portrayal in UAE advertising

    WFA

    New industry guidance aims to advance gender equality in the UAE

    Read more about "ABG publishes guidelines for gender portrayal in UAE advertising"
  4. L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
    News
    Brand purposeBrand reputationSustainability

    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

    WFA

    13 companies now on board pledge to help marketers lead on sustainability  

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  5. WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
    NewsPress releasesBenchmark
    Inclusive marketing

    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

    WFA

    National advertiser and agency associations in 27 markets will promote research and encourage local marketers to participate.

    Census is supported by major global companies including Diageo, GSK, Havas, Mars, Mondelez and Reckitt.

    Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"
  6. Brands face APAC privacy challenge
    NewsReport
    Data governance

    Brands face APAC privacy challenge

    WFA

    A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the region.

    Read more about "Brands face APAC privacy challenge"
  7. 27 national associations address cross-media measurement and brand safety concerns
    NewsEvent reports
    Advertising & policyCross-media measurement

    27 national associations address cross-media measurement and brand safety concerns

    WFA

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and brand safety locally

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  8. Spanish ad industry publishes manifesto for the future of advertising
    News
    Advertising & policyValue of advertising

    Spanish ad industry publishes manifesto for the future of advertising

    WFA

    AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising

    Read more about "Spanish ad industry publishes manifesto for the future of advertising"
  9. ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
    News

    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    WFA

    U.S. advertiser association issues RFP for study on automated ad buying

    Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"
  10. WFA launches framework to help marketers lead on climate change challenge
    News
    Brand purposeBrand reputationGlobal Marketer WeekSustainability

    WFA launches framework to help marketers lead on climate change challenge

    WFA

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

    Read more about "WFA launches framework to help marketers lead on climate change challenge"
  11. David Wheldon named WFA President Emeritus
    News
    Global Marketer Week

    David Wheldon named WFA President Emeritus

    WFA

    Title is reserved for Presidents who are considered to have had a transformational impact on the organization

    Read more about "David Wheldon named WFA President Emeritus"
  12. Belgian association welcomes new CEO
    News

    Belgian association welcomes new CEO

    WFA

    Ex-P&G Brand VP Luc Suykens is the new CEO of UBA

    Read more about "Belgian association welcomes new CEO"
  13. Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
    News

    Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities

    WFA

    APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues

    Read more about "Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities"
  14. Belgium’s Digital Ad Trust label reaches 63% of Belgians
    News
    Advertising & policy

    Belgium’s Digital Ad Trust label reaches 63% of Belgians

    WFA

    DAT Belgium's quality label has a national reach of 63% for display and 34% for video

    Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"
  15. Japan's ad industry unveils joint committee for ad verification in digital advertising
    News

    Japan's ad industry unveils joint committee for ad verification in digital advertising

    WFA

    JICDAQ aims to improve low transparency in Japan’s digital media ecosystem

    Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"
  16. News
    Advertising & policy

    ABA publishes brand safety floor and suitability framework for Brazilian ad market

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    Brazil advertiser association localises GARM framework to help combat harmful content.

    Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"
  17. Colombian association launches measurement tool for responsible advertising practices
    News
    Advertising & policyInfluencer marketingInclusive marketing

    Colombian association launches measurement tool for responsible advertising practices

    WFA

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising self-regulation in Colombia

    Read more about "Colombian association launches measurement tool for responsible advertising practices"
  18. Swiss ad industry launches Digital Ad Trust label
    News
    Advertising & policy

    Swiss ad industry launches Digital Ad Trust label

    WFA

    New quality label aims to ensure greater transparency and security in digital advertising in Switzerland

    Read more about "Swiss ad industry launches Digital Ad Trust label"
  19. German association welcomes new Managing Director
    News

    German association welcomes new Managing Director

    WFA

    Ex-P&G media lead Susanne Kunz is the new managing director of OWM

    Read more about "German association welcomes new Managing Director"
  20. Paraguay association launches campaign highlighting value of legitimate brands
    News

    Paraguay association launches campaign highlighting value of legitimate brands

    WFA

    CAP’s video campaign aims to encourage consumers to support legally-recognised companies

    Read more about "Paraguay association launches campaign highlighting value of legitimate brands"
  21. Zimbabwe association unveils marketing leadership program
    News

    Zimbabwe association unveils marketing leadership program

    WFA

    MLDP aims to bridge the gap between theory and practice for future marketing leaders

    Read more about "Zimbabwe association unveils marketing leadership program"