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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Belgian association welcomes new CEO

    Belgian association welcomes new CEO

    Ex-P&G Brand VP Luc Suykens is the new CEO of UBA

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  2.    Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities

    Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities

    APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues

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  3.    Belgium’s Digital Ad Trust label reaches 63% of Belgians
    Advertising & policy

    Belgium’s Digital Ad Trust label reaches 63% of Belgians

    DAT Belgium's quality label has a national reach of 63% for display and 34% for video

    Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"
  4.    Japan's ad industry unveils joint committee for ad verification in digital advertising

    Japan's ad industry unveils joint committee for ad verification in digital advertising

    JICDAQ aims to improve low transparency in Japan’s digital media ecosystem

    Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"
  5. Advertising & policy

    ABA publishes brand safety floor and suitability framework for Brazilian ad market

    Please note that GARM was discontinued on August 8 2024. See more here.

    Brazil advertiser association localises GARM framework to help combat harmful content.

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  6.    Colombian association launches measurement tool for responsible advertising practices
    Advertising & policyInfluencer marketingInclusive marketing

    Colombian association launches measurement tool for responsible advertising practices

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising self-regulation in Colombia

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  7.    Swiss ad industry launches Digital Ad Trust label
    Advertising & policy

    Swiss ad industry launches Digital Ad Trust label

    New quality label aims to ensure greater transparency and security in digital advertising in Switzerland

    Read more about "Swiss ad industry launches Digital Ad Trust label"
  8.    German association welcomes new Managing Director

    German association welcomes new Managing Director

    Ex-P&G media lead Susanne Kunz is the new managing director of OWM

    Read more about "German association welcomes new Managing Director"
  9.    Paraguay association launches campaign highlighting value of legitimate brands

    Paraguay association launches campaign highlighting value of legitimate brands

    CAP’s video campaign aims to encourage consumers to support legally-recognised companies

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  10.    Zimbabwe association unveils marketing leadership program

    Zimbabwe association unveils marketing leadership program

    MLDP aims to bridge the gap between theory and practice for future marketing leaders

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  11.    Can marketing help build back better?

    Can marketing help build back better?

    WFA hosts virtual event to address how marketing can be a positive force post COVID

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  12.    WFA announces new speakers for Global Marketer Week 2021
    Global Marketer Week

    WFA announces new speakers for Global Marketer Week 2021

    Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up

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  13.    Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala

    Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala

    Swedish ad industry celebrates marketing effectiveness

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  14.    Italian association elects Lorenzo Sassoli de Bianchi as president

    Italian association elects Lorenzo Sassoli de Bianchi as president

    UPA reaffirms its commitment to greater transparency and efficiency in the ad industry

    Read more about "Italian association elects Lorenzo Sassoli de Bianchi as president"
  15.    Marketing talent seeks companies with purpose, WFA research
    Marketing structureMarketing capabilitiesMarketing operations

    Marketing talent seeks companies with purpose, WFA research

    Apple, Unilever and P&G are the most attractive companies to work for

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  16.    Marc Pritchard named WFA Global Marketer of the Year 2020
    Global Marketer of the Year

    Marc Pritchard named WFA Global Marketer of the Year 2020

    The award celebrates marketers who have been truly making a difference in 2020.

    Read more about "Marc Pritchard named WFA Global Marketer of the Year 2020"
  17.    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
    Advertising & policyInclusive marketing

    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry

    ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10

    Read more about "UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry"
  18.    Israeli marketers ‘move forward’ into 2021 with virtual marketing conference

    Israeli marketers ‘move forward’ into 2021 with virtual marketing conference

    IMA conference addresses how marketing and brands can thrive post-pandemic

    Read more about "Israeli marketers ‘move forward’ into 2021 with virtual marketing conference"
  19.    WFA unveils speaker line up for Global Marketer Week 2021
    Global Marketer Week

    WFA unveils speaker line up for Global Marketer Week 2021

    Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage

    The focus of the event will be on better marketing as it relates to society, the planet and sustainable growth

    Read more about "WFA unveils speaker line up for Global Marketer Week 2021"
  20.    Turkish ad industry launches brand safety alliance
    Advertising & policy

    Turkish ad industry launches brand safety alliance

    DPIP aims to help create a safer, more sustainable online media environment in Turkey

    Read more about "Turkish ad industry launches brand safety alliance"
  21.    WFA President launches book on next generation marketing
    Marketing technologyMarketing technology

    WFA President launches book on next generation marketing

    Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven revolution in marketing.

    Read more about "WFA President launches book on next generation marketing"