Posts about Digital policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Data Ethics Board meeting overview (September 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (September 2019)

    WFA

    Overview of the Data Ethics Board meeting held on September 9th, 2019

    Read more about "Data Ethics Board meeting overview (September 2019)"
  2. DGX meeting overview (September 2019)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX meeting overview (September 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

    Read more about "DGX meeting overview (September 2019)"
  3. DGX Benchmark on collection and notification policies for stakeholder data
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on collection and notification policies for stakeholder data

    WFA

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  4. DGX Benchmark on age verification techniques
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on age verification techniques

    WFA

     This benchmark gathers perspectives from WFA members about their age verification techniques

    Read more about "DGX Benchmark on age verification techniques"
  5. DGX Benchmark on customer data retention and notification
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on customer data retention and notification

    WFA

     WFA member benchmark about member retention and notification policies for customer data.

    Read more about "DGX Benchmark on customer data retention and notification"
  6. PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)

    WFA

    Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019

    Read more about "PAG Platform Policy Group Meeting Overview (July 2019, Brussels)"
  7. RAC Programme meeting overview (July 2019)
    Event reports
    Advertising & policyDigital policy

    RAC Programme meeting overview (July 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.

    Read more about "RAC Programme meeting overview (July 2019)"
  8. Webinar: Estándares Publicitarios no Intrusivos
    Video
    Advertising & policyDigital policy

    Webinar: Estándares Publicitarios no Intrusivos

    WFA

    Este webinario tiene como objetivo informar a los profesionales de marketing sobre el estado actual de los Estándares de Publicidad No Intrusiva, por qué son importantes, qué necesitan saber para seguir avanzando a medida que los estándares se globalizan y futuros desarrollos

    Read more about "Webinar: Estándares Publicitarios no Intrusivos"
  9. Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams
    Video
    Advertising & policyDigital policy

    Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams

    WFA, Ebiquity

    Digital marketing experts Tim Hussain, Managing Principal, Marketing Tech and Dietmar Kruse, Managing Principal Global Media Performance, Ebiquity will take us through some of the key elements of online advertising and answer some of the biggest questions which tend to emerge during policy discussions on the topic.

    Read more about "Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams"
  10. Data Ethics Board meeting overview (24 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (24 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 24th, 2019

    Read more about "Data Ethics Board meeting overview (24 June 2019)"
  11. Data Ethics Board meeting overview (6 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (6 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 6th, 2019 in London

    Read more about "Data Ethics Board meeting overview (6 June 2019)"
  12. DGX meeting overview (June 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (June 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore

    Read more about "DGX meeting overview (June 2019)"
  13. GDPR represents the beginning, not the end, of the data privacy journey
    Expert opinion
    Advertising & policyDigital policyGDPR

    GDPR represents the beginning, not the end, of the data privacy journey

    Rebecka Allén

    The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect on its impact.

    Read more about "GDPR represents the beginning, not the end, of the data privacy journey"
  14. RAC Programme meeting overview (May 2019)
    Event reports
    Advertising & policyDigital policy

    RAC Programme meeting overview (May 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels

    Read more about "RAC Programme meeting overview (May 2019)"
  15. PAG Meeting Overview (May 2019, Brussels)
    Event reportsReport
    Advertising & policyDigital policyMarketing strategyMarketing structureMarketing strategy

    PAG Meeting Overview (May 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

    Read more about "PAG Meeting Overview (May 2019, Brussels)"
  16. Data Ethics Board meeting overview (April 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (April 2019)

    WFA

    Overview of the Data Ethics Board meeting held on April 8th, 2019

    Read more about "Data Ethics Board meeting overview (April 2019)"
  17. Annual Report 2018
    Report
    Advertising & policyDigital policyMedia & analyticsCMO Forum

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  18. Data Ethics Board meeting overview (March 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (March 2019)

    WFA

    Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

    Read more about "Data Ethics Board meeting overview (March 2019)"
  19. DGX Benchmark on email/newsletter tracking pixels
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on email/newsletter tracking pixels

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "DGX Benchmark on email/newsletter tracking pixels"
  20. PAG Meeting Overview (February 2019, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (February 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.

    Read more about "PAG Meeting Overview (February 2019, Brussels)"
  21. DGX meeting overview (March 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (March 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London

    Read more about "DGX meeting overview (March 2019)"