WFA signs MoU on Online Advertising and Intellectual Property Rights

Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying  omnichannel communication results. In addition, the document contains a brief tutorial on Key Performance Indicators and their use.

 Overview of the Media Forum held in July 2018 in Barcelona.

Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.

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The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.

When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.

Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need.