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Zimbabwe unveils the country’s ‘superbrands’
Read more about "Zimbabwe unveils the country’s ‘superbrands’"MAZ recognises the country’s top 200 brands
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Turkish association re-elects Ahmet Pura as chairman
Read more about "Turkish association re-elects Ahmet Pura as chairman"RVD appoints new board
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Argentina welcomes new board
Read more about "Argentina welcomes new board"CAA re-elects Philip Pérez as President
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Global Marketer WeekNational advertiser associations gather in Tokyo
Read more about "National advertiser associations gather in Tokyo"WFA National Associations Council meeting closes Global Marketer Week 2018
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Brazilian advertisers name new board
Read more about "Brazilian advertisers name new board"New appointments as part of ABA’s 2020 project
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Global Marketer WeekPresident's AwardsWFA President’s Awards honour marketing leadership initiatives in seven countries
Read more about "WFA President’s Awards honour marketing leadership initiatives in seven countries"Advertiser Associations from Argentina, Japan, Morocco, Norway, Sweden, UK and the USA recognised for outstanding leadership
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Advertising & policyBrand purposeCannes LionsInclusive marketingA guide to progressive gender portrayals in advertising
Read more about "A guide to progressive gender portrayals in advertising"At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA, founded the Unstereotype Alliance. As part of WFA’s commitment to the Alliance we have developed this short guide which we hope will build awareness for the movement among our corporate members around the world, our national advertiser associations in sixty countries on six continents and the tens of thousands of brands represented by them at local level.
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Global Marketer WeekWFA unveils final speakers for Global Marketer Week
Read more about "WFA unveils final speakers for Global Marketer Week"Nissan, Panasonic, Samsung, Shiseido and Standard Chartered to speak at annual showcase for global marketers in Japan
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EU Pledge launches accountability mechanism
Read more about "EU Pledge launches accountability mechanism"Members of the public will now be able to question the compliance of EU Pledge members
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Marketing strategyMarketing strategyIn the spotlight: Union des marques France’s Jean-Luc Chetrit
Read more about "In the spotlight: Union des marques France’s Jean-Luc Chetrit"Meet Jean-Luc Chetrit, Director General of Union des marques
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Chilean association launches forum on gender stereotypes in advertising
Read more about "Chilean association launches forum on gender stereotypes in advertising"ANDA organises first Women and Communication Forum
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Japanese association releases guidelines for production contracts
Read more about "Japanese association releases guidelines for production contracts"JAA working group aims to improve industry work culture
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A new dawn for ad standards in Colombia
Read more about "A new dawn for ad standards in Colombia"I was in Bogotá in early April for a two-day visit where our local association is orchestrating the relaunch of industry-led advertising standards.
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Australian advertisers launch advertising sentiment index
Read more about "Australian advertisers launch advertising sentiment index"AANA Index aims to measure people’s perceptions of advertising
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Finnish association welcomes new chairman
Read more about "Finnish association welcomes new chairman"Antti Korpiniemi is the new chairman of ML
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Israel association appoints deputy CEO
Read more about "Israel association appoints deputy CEO"Sigalit Horn Galperin is the new deputy CEO of IMA
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Digital policyMarketing strategyMarketing strategyWFA Manifesto for Online Data Transparency
Read more about "WFA Manifesto for Online Data Transparency"We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.
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Digital policyMarketing strategyMarketing strategyWFA calls on brands to embrace culture of data transparency
Read more about "WFA calls on brands to embrace culture of data transparency"WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data
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Global viewability improves for video but display lags
Read more about "Global viewability improves for video but display lags"First global metrics for viewability based on data from seven verification companies
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WFA's position on Facebook / Cambridge Analytica revelations
Read more about "WFA's position on Facebook / Cambridge Analytica revelations""They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also we have to work through our problems together."
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1,700 attend African Digital Summit in Casablanca
Read more about "1,700 attend African Digital Summit in Casablanca"GAM launches platform to promote digital in Africa
