Posts about Marketing strategy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. UK ad industry launches initiative to tackle climate emergency
    News
    Brand purposeSustainability

    UK ad industry launches initiative to tackle climate emergency

    WFA

    Ad Net Zero aims to achieve net-zero emissions by 2030

    Read more about "UK ad industry launches initiative to tackle climate emergency"
  2. Survey: Organising virtual and hybrid events
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Survey: Organising virtual and hybrid events

    WFA

    This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

    Read more about "Survey: Organising virtual and hybrid events"
  3. Spotlight: Global Production - 2020 and beyond
    Video
    Agency managementMarketing procurementMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    WFA, APR

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.

    Read more about "Spotlight: Global Production - 2020 and beyond"
  4. Spotlight: Global Trends in Creative In-Housing
    Video
    Agency managementIn-housingMarketing structureCMO ForumMarketing operations

    Spotlight: Global Trends in Creative In-Housing

    WFA

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having created an in-house model of some shape or form.

    Read more about "Spotlight: Global Trends in Creative In-Housing"
  5. Benchmark: Global Category Management - Consumer Promotions
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark: Global Category Management - Consumer Promotions

    WFA

    Member benchmark on category management of consumer promotions.

    Read more about "Benchmark: Global Category Management - Consumer Promotions"
  6. WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Expert opinionVideo
    Advertising & policyBrand purposeInclusive marketing

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    WFA

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

    Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"
  7. WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Press releases
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    WFA

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing practices. The program is developed with Human Capital Leadership Institute and supported by the Singapore Economic Development Board.

    Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"
  8. Benchmark: Global marketing procurement team structures & workload allocation
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA

    WFA member benchmark regarding workload allocation and related team structures.

    Read more about "Benchmark: Global marketing procurement team structures & workload allocation"
  9. Webinar: Where do great ads thrive?
    Video
    Marketing structureMarketing operations

    Webinar: Where do great ads thrive?

    WFA

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

    Read more about "Webinar: Where do great ads thrive?"
  10. Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
    News
    Brand purposeBrand reputation

    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study

    WFA

    UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s digital world

    Read more about "Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study"
  11. Webinar: The Economist presents The World in 2021
    Video
    Advertising & policyDigital policyMarketing strategyMarketing strategy

    Webinar: The Economist presents The World in 2021

    WFA

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November

    Read more about "Webinar: The Economist presents The World in 2021"
  12. Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
    Press releases
    Marketing operations

    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker

    WFA

    More than half of major multinationals say they are no longer deferring campaigns

    Investment still down on plans across Q1-Q3 with digital the only riser

    Read more about "Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker"
  13. What are you looking for in the Global Marketer of the Year 2020?
    Expert opinion
    Brand purposeGlobal Marketer of the YearCMO Forum

    What are you looking for in the Global Marketer of the Year 2020?

    WFA

    Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

    Read more about "What are you looking for in the Global Marketer of the Year 2020?"
  14. Benchmark: Measures of investment in marketing capability building
    Benchmark
    CMO ForumMarketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA

    WFA member benchmark covering measurement of investment in marketing capability building.

    Read more about "Benchmark: Measures of investment in marketing capability building"
  15. WFA launches Global Marketer of the Year 2020
    Press releases
    Brand reputationGlobal Marketer of the YearCMO Forum

    WFA launches Global Marketer of the Year 2020

    WFA

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses during the pandemic and beyond

    Read more about "WFA launches Global Marketer of the Year 2020"
  16. The endless possibilities of Computer Generated Imagery (CGI)
    Report
    Marketing procurementMarketing procurement

    The endless possibilities of Computer Generated Imagery (CGI)

    WFA

    This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

    Read more about "The endless possibilities of Computer Generated Imagery (CGI)"
  17. Belgium’s first virtual Trends Day identifies 5 key industry trends
    News
    Marketing technologyDigital media transformationMarketing technology

    Belgium’s first virtual Trends Day identifies 5 key industry trends

    WFA

    More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day

    Read more about "Belgium’s first virtual Trends Day identifies 5 key industry trends"
  18. Sustainability and procurement
    Expert opinion
    Marketing procurementInclusive marketingSustainabilityMarketing procurement

    Sustainability and procurement

    Laura Forcetti

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing

    Read more about "Sustainability and procurement"
  19. Benchmark: Global Category Management - Artwork & pre-press Packaging design
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Global Category Management - Artwork & pre-press Packaging design

    WFA

    This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

    Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"
  20. UK ad industry launches initiative to eliminate negative environmental impact of production
    News
    Brand purposeSustainability

    UK ad industry launches initiative to eliminate negative environmental impact of production

    WFA

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

    Read more about "UK ad industry launches initiative to eliminate negative environmental impact of production"
  21. Global Trends in Creative In-Housing
    Benchmark
    Agency managementIn-housingMarketing structureCMO ForumMarketing capabilities

    Global Trends in Creative In-Housing

    WFA

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"