Posts about National Advertiser Associations

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    The Netherlands publishes influencer marketing guide and checklist
    Influencer marketing

    The Netherlands publishes influencer marketing guide and checklist

    New white paper produced by bvA’s taskforce on influencer marketing

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  2.    Better marketing takes centre stage in Finland
    Creativity

    Better marketing takes centre stage in Finland

    MRKTNG Day 2019 conference puts focus on how marketing can be a force for good

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  3.    Advertising Council in Turkey launched

    Advertising Council in Turkey launched

    Council holds first meeting in Ankara

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  4.    In the spotlight: MAZ Zimbabwe’s Gillian Rusike

    In the spotlight: MAZ Zimbabwe’s Gillian Rusike

    Meet Gillian Rusike, Founder & Executive Secretary of the Marketers Association of Zimbabwe (MAZ)

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  5.    Cannes 2019 Wrap
    Trends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy

    Cannes 2019 Wrap

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and challenges and how they are facing up to them. Here are the distilled insights from these filmed conversations.

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  6.    In the spotlight: UBA Belgium’s Chris Van Roey

    In the spotlight: UBA Belgium’s Chris Van Roey

    Meet Chris Van Roey, President of the Belgian Advertiser Association (UBA)

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  7.    Spanish launch guide to improve online user experience

    Spanish launch guide to improve online user experience

    New guide offers practical advice to improve perception of digital advertising

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  8.    Finnish association changes its name

    Finnish association changes its name

    Mainostajien Liitto renames itself to Marketing Finland

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  9.    Slovak brands association merges with industry coalition on packaging and environment

    Slovak brands association merges with industry coalition on packaging and environment

    SZZV assumes leadership of merged associations

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  10.    Nigerians address business growth in a volatile economy

    Nigerians address business growth in a volatile economy

    ADVAN gathers local CMOs to tackle industry challenges

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  11.    Filipinos celebrate brands that “get personal”

    Filipinos celebrate brands that “get personal”

    Levi’s Philippines win Grand PANAta Award

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  12.    WFA announces plans to launch the Polish Advertisers Association
    Advertising & policy

    WFA announces plans to launch the Polish Advertisers Association

    Polish Advertisers Association aims to launch by end of 2020

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  13.    Webinar: Estándares Publicitarios no Intrusivos
    Advertising & policyDigital policy

    Webinar: Estándares Publicitarios no Intrusivos

    Este webinario tiene como objetivo informar a los profesionales de marketing sobre el estado actual de los Estándares de Publicidad No Intrusiva, por qué son importantes, qué necesitan saber para seguir avanzando a medida que los estándares se globalizan y futuros desarrollos

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  14.    Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams
    Advertising & policyDigital policy

    Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams

    Digital marketing experts Tim Hussain, Managing Principal, Marketing Tech and Dietmar Kruse, Managing Principal Global Media Performance, Ebiquity will take us through some of the key elements of online advertising and answer some of the biggest questions which tend to emerge during policy discussions on the topic.

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  15.    In the spotlight: CAA Argentina’s Philip Perez
    Marketing strategyMarketing strategy

    In the spotlight: CAA Argentina’s Philip Perez

    Meet Philip Perez, President of CAA

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  16.    Italians unveil big data management initiative for marketers

    Italians unveil big data management initiative for marketers

    UPA’s “NESSIE” aims to help brands take back control of their data-driven marketing

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  17.    Unstereotype Alliance announces local chapters in South Africa and Turkey
    Advertising & policyInclusive marketing

    Unstereotype Alliance announces local chapters in South Africa and Turkey

    Alliance members gather at Cannes Lions 2019

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  18.    Irish address data ethics in advertising

    Irish address data ethics in advertising

    Data ethics of growing importance for global advertisers

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  19.    French creative lab rewards emotional works against incivility

    French creative lab rewards emotional works against incivility

    Winning works of Creative Lab exhibited at Cannes Lions 2019

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  20.    In the spotlight: Israel Marketing Association’s Talma Biro
    Marketing strategyMarketing strategy

    In the spotlight: Israel Marketing Association’s Talma Biro

    Meet Talma, CEO of the Israel Marketing Association

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  21.    Italians welcome new Director General

    Italians welcome new Director General

    Vittorio Meloni is the new Director General of the Italian Advertisers' Association

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