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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA welcomes 19 new corporate members in 2020
    News

    WFA welcomes 19 new corporate members in 2020

    WFA

    Membership rises to 125 corporate members

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  2. Belgian association expands membership to expert partners
    News

    Belgian association expands membership to expert partners

    WFA

    UBA Belgium welcomes media companies, marketing service providers and start-ups as members as part of repositioning and strategic plan

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  3. Nigeria honours advertisers on the frontline of Covid relief
    News

    Nigeria honours advertisers on the frontline of Covid relief

    WFA

    ADVAN showcases advertiser-led efforts to help people and communities during the pandemic

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  4. Finnish association welcomes marketing service providers into membership
    News

    Finnish association welcomes marketing service providers into membership

    WFA

    Marketing Finland merges with agency association MTL

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  5. The Philippines celebrates brand resilience and innovation during the pandemic
    News

    The Philippines celebrates brand resilience and innovation during the pandemic

    WFA

    McDonald’s Philippines wins big for honouring single moms

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  6. Portugal awards show extends a helping hand to the creative industry
    News

    Portugal awards show extends a helping hand to the creative industry

    WFA

    Walt Disney Company wins big at APAN Effectiveness Awards for giving a voice to their fans in Portugal

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  7. UK ad industry launches initiative to tackle climate emergency
    News
    Brand purposeSustainability

    UK ad industry launches initiative to tackle climate emergency

    WFA

    Ad Net Zero aims to achieve net-zero emissions by 2030

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  8. Greek marketers address diversity and inclusion
    News
    Advertising & policyInclusive marketing

    Greek marketers address diversity and inclusion

    WFA

    WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual Breakfast Session

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  9. Unstereotype Alliance launches UAE chapter
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UAE chapter

    WFA

    Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom Media Group, Snap Inc. and Unilever

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  10. Spain recognises the value of advertising
    News
    Advertising & policyValue of advertising

    Spain recognises the value of advertising

    WFA

    Brand responses to Covid win big at AEA Effectiveness Awards in Madrid

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  11. Zimbabwe prepares for Marketing 5.0 with hybrid event
    News

    Zimbabwe prepares for Marketing 5.0 with hybrid event

    WFA

    MAZ recognises exceptional marketing leadership and brand responses to Covid-19

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  12. Canada unveils cross-media measurement committee
    News
    Advertising & policyCross-media measurement

    Canada unveils cross-media measurement committee

    WFA

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

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  13. Brazilian ad industry unveils campaign on responsible advertising to children
    News
    Advertising & policy

    Brazilian ad industry unveils campaign on responsible advertising to children

    WFA

    New campaign led by ABA underpins 22 rules on responsible advertising to children in Brazil

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  14. Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
    News
    Advertising & policyInclusive marketing

    Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism

    WFA

    bvA launches taskforce on Diversity & Inclusion

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  15. Indian association welcomes first CEO
    News

    Indian association welcomes first CEO

    WFA

    Sushil Matey appointed as CEO of ISA

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  16. Norway celebrates Advertising Day with hybrid event
    News

    Norway celebrates Advertising Day with hybrid event

    WFA

    ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change faster

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  17. Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
    News
    Brand purposeBrand reputation

    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study

    WFA

    UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s digital world

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  18. Contagious becomes WFA’s global strategic partner for Creativity
    News
    Creativity

    Contagious becomes WFA’s global strategic partner for Creativity

    WFA

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

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  19. Gulf association welcomes new board
    News

    Gulf association welcomes new board

    WFA

    Unilever’s Sanjiv Kakar re-elected as Chairman

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  20. Colombian association shines a light on the digital media ecosystem
    News

    Colombian association shines a light on the digital media ecosystem

    WFA

    ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic

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  21. Malaysian association elects new council
    News

    Malaysian association elects new council

    WFA

    Coca-Cola Malaysia’s Kadri Taib re-elected as President

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