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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Can marketing help build back better?
    News

    Can marketing help build back better?

    WFA

    WFA hosts virtual event to address how marketing can be a positive force post COVID

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  2. WFA announces new speakers for Global Marketer Week 2021
    News
    Global Marketer Week

    WFA announces new speakers for Global Marketer Week 2021

    WFA

    Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up

    Read more about "WFA announces new speakers for Global Marketer Week 2021"
  3. Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala
    News

    Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala

    WFA

    Swedish ad industry celebrates marketing effectiveness

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  4. Italian association elects Lorenzo Sassoli de Bianchi as president
    News

    Italian association elects Lorenzo Sassoli de Bianchi as president

    WFA

    UPA reaffirms its commitment to greater transparency and efficiency in the ad industry

    Read more about "Italian association elects Lorenzo Sassoli de Bianchi as president"
  5. Marketing talent seeks companies with purpose, WFA research
    News
    Marketing structureMarketing capabilitiesMarketing operations

    Marketing talent seeks companies with purpose, WFA research

    WFA

    Apple, Unilever and P&G are the most attractive companies to work for

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  6. Marc Pritchard named WFA Global Marketer of the Year 2020
    News
    Global Marketer of the Year

    Marc Pritchard named WFA Global Marketer of the Year 2020

    WFA

    The award celebrates marketers who have been truly making a difference in 2020.

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  7. UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
    News
    Advertising & policyInclusive marketing

    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry

    WFA

    ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10

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  8. Israeli marketers ‘move forward’ into 2021 with virtual marketing conference
    News

    Israeli marketers ‘move forward’ into 2021 with virtual marketing conference

    WFA

    IMA conference addresses how marketing and brands can thrive post-pandemic

    Read more about "Israeli marketers ‘move forward’ into 2021 with virtual marketing conference"
  9. WFA unveils speaker line up for Global Marketer Week 2021
    News
    Global Marketer Week

    WFA unveils speaker line up for Global Marketer Week 2021

    WFA

    Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage

    The focus of the event will be on better marketing as it relates to society, the planet and sustainable growth

    Read more about "WFA unveils speaker line up for Global Marketer Week 2021"
  10. Turkish ad industry launches brand safety alliance
    News
    Advertising & policy

    Turkish ad industry launches brand safety alliance

    WFA

    DPIP aims to help create a safer, more sustainable online media environment in Turkey

    Read more about "Turkish ad industry launches brand safety alliance"
  11. WFA President launches book on next generation marketing
    News
    Marketing technologyMarketing technology

    WFA President launches book on next generation marketing

    WFA

    Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven revolution in marketing.

    Read more about "WFA President launches book on next generation marketing"
  12. WFA welcomes 19 new corporate members in 2020
    News

    WFA welcomes 19 new corporate members in 2020

    WFA

    Membership rises to 125 corporate members

    Read more about "WFA welcomes 19 new corporate members in 2020"
  13. Belgian association expands membership to expert partners
    News

    Belgian association expands membership to expert partners

    WFA

    UBA Belgium welcomes media companies, marketing service providers and start-ups as members as part of repositioning and strategic plan

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  14. Nigeria honours advertisers on the frontline of Covid relief
    News

    Nigeria honours advertisers on the frontline of Covid relief

    WFA

    ADVAN showcases advertiser-led efforts to help people and communities during the pandemic

    Read more about "Nigeria honours advertisers on the frontline of Covid relief"
  15. Finnish association welcomes marketing service providers into membership
    News

    Finnish association welcomes marketing service providers into membership

    WFA

    Marketing Finland merges with agency association MTL

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  16. The Philippines celebrates brand resilience and innovation during the pandemic
    News

    The Philippines celebrates brand resilience and innovation during the pandemic

    WFA

    McDonald’s Philippines wins big for honouring single moms

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  17. Portugal awards show extends a helping hand to the creative industry
    News

    Portugal awards show extends a helping hand to the creative industry

    WFA

    Walt Disney Company wins big at APAN Effectiveness Awards for giving a voice to their fans in Portugal

    Read more about "Portugal awards show extends a helping hand to the creative industry"
  18. UK ad industry launches initiative to tackle climate emergency
    News
    Brand purposeSustainability

    UK ad industry launches initiative to tackle climate emergency

    WFA

    Ad Net Zero aims to achieve net-zero emissions by 2030

    Read more about "UK ad industry launches initiative to tackle climate emergency"
  19. Greek marketers address diversity and inclusion
    News
    Advertising & policyInclusive marketing

    Greek marketers address diversity and inclusion

    WFA

    WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual Breakfast Session

    Read more about "Greek marketers address diversity and inclusion"
  20. Unstereotype Alliance launches UAE chapter
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UAE chapter

    WFA

    Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom Media Group, Snap Inc. and Unilever

    Read more about "Unstereotype Alliance launches UAE chapter"
  21. Spain recognises the value of advertising
    News
    Advertising & policyValue of advertising

    Spain recognises the value of advertising

    WFA

    Brand responses to Covid win big at AEA Effectiveness Awards in Madrid

    Read more about "Spain recognises the value of advertising"