Posts about Gabrielle Robitaille

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: Better Ads Standards, the industry response to adblocking
    Video
    Advertising & policyDigital policy

    Webinar: Better Ads Standards, the industry response to adblocking

    WFA, Coalition for Better Ads

    In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

    Read more about "Webinar: Better Ads Standards, the industry response to adblocking"
  2. A marketer's guide to ePrivacy (2017)
    Report
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    A marketer's guide to ePrivacy (2017)

    WFA

    An overview of some of the key elements of the proposed ePrivacy revision.

    Read more about "A marketer's guide to ePrivacy (2017)"
  3. Recommendations to master data & tech (2017)
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

    Read more about "Recommendations to master data & tech (2017)"
  4. Press releases
    Digital policyGlobal Marketer Week

    WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke

    WFA

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe

    Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"
  5. Coalition for Better Ads releases initial Better Ads standards in North America and Europe
    News
    Digital policyGlobal Marketer Week

    Coalition for Better Ads releases initial Better Ads standards in North America and Europe

    WFA

    Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad experiences fell beneath a threshold of consumer acceptability

    Read more about "Coalition for Better Ads releases initial Better Ads standards in North America and Europe"
  6. News
    Digital policyGlobal Marketer Week

    WFA statement on Coalition for Better Ads standards

    WFA

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe*

    Read more about "WFA statement on Coalition for Better Ads standards"
  7. Trying to fix the online ad experience
    Expert opinion
    Digital policyGlobal Marketer Week

    Trying to fix the online ad experience

    WFA

    Internet users rarely agree on anything. Except maybe one thing.

    Read more about "Trying to fix the online ad experience"
  8. 4 key trends from Mobile World Congress 2017
    Expert opinionEvent reports
    Digital policyGlobal Marketer Week

    4 key trends from Mobile World Congress 2017

    WFA

    Mobile World Congress is big. Surprisingly big.

    Read more about "4 key trends from Mobile World Congress 2017"
  9. DGX Meeting Overview (February 2017)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX Meeting Overview (February 2017)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

    Read more about "DGX Meeting Overview (February 2017)"
  10. 10 steps to close the gap between digital consumers and businesses
    BenchmarkReport
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

    Read more about "10 steps to close the gap between digital consumers and businesses"
  11. Five step process to Data Driven Marketing (2017)
    Report
    Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformation

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

    Read more about "Five step process to Data Driven Marketing (2017)"
  12. ‘SPARCS’ – a framework to plan for your digital transformation
    Report
    CMO ForumDigital media transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

    WFA, FutureMarketer

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

    Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
  13. Considerations on the road to digital transformation (2017)
    Event reportsReport
    Marketing technologyCMO ForumDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

    WFA

     Members only content. Please log in to view.

    Read more about "Considerations on the road to digital transformation (2017)"
  14. TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
    News
    Digital policy

    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising

    WFA

    Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands.

    Read more about "TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising"
  15. Survey results on Programmatic & trading desks
    Benchmark
    Trends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  16. Expert opinion
    Digital policyPrivacy & techGlobal Marketer Week

    Bridging the data protection gap

    WFA

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in Brussels.

    Read more about "Bridging the data protection gap"
  17. “Gotta catch ‘em all!” 5 digital trends at dmexco 2016
    Expert opinionEvent reports
    Digital media transformation

    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016

    Laura Baeyens

    dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.

    Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"
  18. Report on global media transformation
    BenchmarkVideo
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    WFA

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.

    Read more about "Report on global media transformation"
  19. Webinar: The journey towards customer-centricity
    Video
    Marketing effectivenessDigital media transformation

    Webinar: The journey towards customer-centricity

    WFA, Circus Street

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.

    Read more about "Webinar: The journey towards customer-centricity"
  20. Digital Governance Exchange: Priorities for 2016
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & tech

    Digital Governance Exchange: Priorities for 2016

    WFA

    WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as well as their predictions for the year ahead.

    Read more about "Digital Governance Exchange: Priorities for 2016"
  21. Delivering Value to Consumers from data
    Report
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    WFA

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers. 

    Member-only content, please log in to view this document.

    Read more about "Delivering Value to Consumers from data"