Posts about Insights

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. And the buzzword at Festival of Marketing 2017 was…
    Expert opinionEvent reports
    Privacy & tech

    And the buzzword at Festival of Marketing 2017 was…

    Camelia Cristache-Podgorean

    …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.

    Read more about "And the buzzword at Festival of Marketing 2017 was…"
  2. Benchmark on Ad pre-testing
    Benchmark
    Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  3. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  4. The contribution of data to digital advertising (Europe, 2017)
    Report
    Advertising & policyDigital policyPrivacy & techGDPR

    The contribution of data to digital advertising (Europe, 2017)

    EDAA, IAB

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising.

    Read more about "The contribution of data to digital advertising (Europe, 2017)"
  5. Europe research: Data-driven advertising and Europeans’ internet use
    Report
    Advertising & policyTrends & forecastsPrivacy & tech

    Europe research: Data-driven advertising and Europeans’ internet use

    EDAA, IAB

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.

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  6. Europe research: The economic impact of data-driven advertising (2017)
    Report
    Advertising & policyMedia & analyticsValue of advertising

    Europe research: The economic impact of data-driven advertising (2017)

    EDAA, IAB

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects.

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    Read more about "Europe research: The economic impact of data-driven advertising (2017)"
  7. Experiential sampling agencies in Great Britain and Ireland
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Experiential sampling agencies in Great Britain and Ireland

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Experiential sampling agencies in Great Britain and Ireland"
  8. Survey on privacy and data management - GDPR (2017)
    BenchmarkReport
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    Survey on privacy and data management - GDPR (2017)

    WFA

    WFA member survey on how members are evaluating the impact of GDPR on their business.

    Read more about "Survey on privacy and data management - GDPR (2017)"
  9. GDPR Guide for Marketers
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Guide for Marketers

    WFA

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.

    Read more about "GDPR Guide for Marketers"
  10. Choosing a Digital Asset Management (DAM) System
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Choosing a Digital Asset Management (DAM) System

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
  11. European Viewability Measurement Principles
    Guides & templates
    Advertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:

    1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
    2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
    3. To enhance the (internet) user experience in the context of changing user expectations.
    4. To improve confidence in the digital ad environment.

    Read more about "European Viewability Measurement Principles"
  12. Webinar: Keeping the brand tracking love alive
    Video

    Webinar: Keeping the brand tracking love alive

    WFA, Hall&Partners

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their clients

    Read more about "Webinar: Keeping the brand tracking love alive"
  13. Benchmark on recommended Digital Analytics Agencies
    Benchmark
    Agency managementMedia & analytics

    Benchmark on recommended Digital Analytics Agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"
  14. Webinar: Turning uncertainty to advantage
    Video
    Marketing strategyMarketing strategy

    Webinar: Turning uncertainty to advantage

    WFA, Flamingo

    Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social change

    Read more about "Webinar: Turning uncertainty to advantage"
  15. Benchmark on Suppliers of research-based copy-testing of digital ads
    Benchmark
    Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
  16. Survey results: Paying for 3rd party verification
    Benchmark
    Advertising & policyMedia & analyticsPrivacy & tech

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  17. Survey on Media Governance and Guardianship
    Benchmark
    Advertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  18. Survey on Online Advertising Effectiveness
    Benchmark
    Ad techMedia & analytics

    Survey on Online Advertising Effectiveness

    WFA, Ebiquity

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
  19. A marketer's guide to ePrivacy (2017)
    Report
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    A marketer's guide to ePrivacy (2017)

    WFA

    An overview of some of the key elements of the proposed ePrivacy revision.

    Read more about "A marketer's guide to ePrivacy (2017)"
  20. Recommendations to master data & tech (2017)
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

    Read more about "Recommendations to master data & tech (2017)"
  21. Programmatic management fee benchmarking
    Benchmark
    Ad techCross-media measurementMedia & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"